There are a number of important issues that you should consider before you decide to introduce animation to your website, including:

1. Quality Animation is expensive to design and create.
2. Animation adds to the page load time.
3. Animation often requires additional software and plugins to play.
4. Animation is difficult and expensive to maintain and kept up-to-date.
5. Animation makes it difficult, if not impossible for search engines to find text content within.
6. Animation can serve to distract the user from reading the page content.

With these issues in mind we should carefully consider the use of animation on a website and ask: Is it really necessary? Is it a worthwhile investment of time and money? Is there something better that we could invest in to improve the results of our website?

To answer these questions we must ask: What are the primary objectives of our website? Does adding animation really help us to achieve these objectives? How does adding animation to our website help us achieve these objectives?